I developed and sold through #ShareTheBench as Coca-Cola's official campaign for the 2015 Women's World Cup sponsorship. We launched it via the @CokeSoccer handle, which gained 64K followers in first four weeks.

This comprehensive social campaign included real-time game coverage, video, Spotify playlist, celebrity Twitter Q&A, USA Today print ad, and the first-ever Coca-Cola Share the Bench Award.

We achieved unprecedented social media performance with an average engagement rate of 9%, higher than most well-established brands.

Recognition:

Twitter "Benchmark" Case Study