Holiday Video

The 2012 festive holiday dance video was a major deviation from Delta's typical end-of-year communication email. It was shared with millions of surprised Delta fans worldwide via email, and solicited thousands of social likes, tweets, views, and shares—not to mention countless smiles.

Behind-the-Scenes Video

When the Broadway-caliber musical video was released, some social commenters were skeptical it starred real Delta employees with no dance experience. Naturally, we took the bait and created a a behind-the-scenes response video to show how it all came together. 

Awards: 

2013 OMMA - Email Campaign 

2013 AiMA Award Finalist, Most Effective Email Campaign