This social video is full of hot air: it documents a dream fulfilled for 89-year-old Bette Jacobson. While she'd checked off just about everything on her lofty bucket list, a blimp ride had evaded her. That is, until MetLife heard about her dream via her family's social media requests. I was part of a cross-functional team that stepped in to make Operation Bette Rides a Blimp a reality, treating her to a day on the 148-year-old brand's iconic Snoopy 1 blimp and turning her story into video and social content. 

Bette wasn't the only thing soaring: to date, her story is MetLife's best performing Facebook video of 2016, with metrics approximately 4x higher than average.